About
Senior Art Director and Creative Executive with 15+ years of experience shaping immersive brand narratives and driving measurable growth for global fashion houses, media brands, and record labels. Proven leader in orchestrating complex creative projects, from Paris Fashion Week runways to multi-million stream campaigns for artists like Drake and Beyoncé, consistently delivering on-time and within budget through strategic cross-disciplinary team leadership.
Work
Summary
A multidisciplinary creative studio that fuses sound, visuals, and immersive brand narratives, leading innovative projects from concept to execution.
Highlights
Spearheaded audio supervision for Heliot Emil's Paris Fashion Week 'AW 22 Solitary Uniform' runway, elevating brand reach by 15.5%, generating 2 million digital impressions, and securing $170K in earned media. Project was shortlisted for the prestigious ANDAM Grand Prize and featured in Vogue.
Composed and directed the runway score and production for Mikhael Kale's Toronto Fashion Week FW 16 show, achieving 6 million social impressions and accelerating production by 20%, leading to a CAFA nomination and extensive coverage in WWD and Elle.
Orchestrated end-to-end creative rollouts for multiple RCA/Sony releases, delivering campaigns that garnered over 25 million streams and directing stage production for Lights On Music Festival.
Cultivated a global network of 20+ creative specialists and implemented a cloud-based asset management system, reducing project hand-off time by 17%.
Summary
Managed design and advertising initiatives for leading luxury and lifestyle brands, driving cultural impact through innovative creative solutions.
Highlights
Directed design and advertising initiatives for premier LVMH labels (Moët & Chandon, Veuve Clicquot), Condé Nast, and Nike, including launch creative for Gwen Stefani's Harajuku Lovers perfume and Belvedere Vodka's Circulate campaign, significantly driving cultural impact and brand connection.
Coordinated cross-agency teams to ensure strict adherence to brand guidelines, consistency across campaigns, and on-budget execution.
Awards
Grammy Award
Awarded By
The Recording Academy
Awarded for contributions to Beyoncé's 'Renaissance' album, recognizing excellence in the music industry.
Grand Prize Short-List: Heliot Emil 'Solitary Uniform'
Awarded By
ANDAM Fashion Awards
Project shortlisted for the prestigious ANDAM Grand Prize, recognizing innovative design and significant industry impact.
Skills
Tools
Adobe Creative Cloud, Figma, Asana, Monday.com, Notion.
Creative & Production
Art & Visual Direction, Brand Storytelling, Asset Creation, Creative Workflows, Process Optimization, Immersive Brand Narratives.
Leadership & Strategy
Cross-Functional Team Leadership, Project Management, Budget & Timeline Governance, Strategic Partnerships, Innovative Marketing with ROI Optimization, Creative Executive Leadership.